SteemSmarter

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Disciplines

  • Brand Naming
  • Visual Identity
  • Key Messaging
  • Product Design
 

Making Sense of Blockchain Social Media

Feeling disillusioned by the complexity of the brand-new blockchain social media landscape, this team was inspired to help users understand and navigate its ecosystem.

Hungry created an extendable multi-product brand identity that paralleled the ocean metaphor already present in the community. The choice of the name was the result of an extended analysis into the space, with a friendly mascot character to personify its helpful and informed personality.

The brand styles were also extended into graphic mockups that defined the style and interaction for their digital products. 

Launch Website

 
 

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