- Brand Naming
- Visual Identity
- Key Messaging
- Product Design
Making Sense of Blockchain Social Media
Feeling disillusioned by the complexity of the brand-new blockchain social media landscape, this team was inspired to help users understand and navigate its ecosystem.
Hungry created an extendable multi-product brand identity that paralleled the ocean metaphor already present in the community. The choice of the name was the result of an extended analysis into the space, with a friendly mascot character to personify its helpful and informed personality.
The brand styles were also extended into graphic mockups that defined the style and interaction for their digital products.