• Visual Identity
  • Website Design
  • Packaging Design
  • Key Messaging

Innovating products for the craft industry

Knit IQ wanted to re-define themselves as a hub for makers of all kinds; expanding from knitters to crocheters and quilters. They needed a new identity to support their repositioning in the market and growing line of products. 

Hungry designed an inclusive brand concept, brining the creative process to makers, instilling inspiration and introducing an element of surprise within the creative journey. It's a celebration of texture, ideation, origins and community.


I wanted a brand identity that resonated with our target market, and a guide that any designer could run with. Hungry not only delivered bang on brief, but also provided creative direction and marketing inspiration that went above and beyond. I’ve been able to roll this out across numerous channels and packaging designs to create a consistent and uniquely identifiable style.
— O.L. , Founder of KnitIQ