- Visual Identity
- Website Design
- Packaging Design
- Key Messaging
Innovating products for the craft industry
Knit IQ wanted to re-define themselves as a hub for makers of all kinds; expanding from knitters to crocheters and quilters. They needed a new identity to support their repositioning in the market and growing line of products.
Hungry designed an inclusive brand concept, brining the creative process to makers, instilling inspiration and introducing an element of surprise within the creative journey. It's a celebration of texture, ideation, origins and community.