- Visual Identity
- Key Messaging
Event planning for entrepreneurs and small businesses
Events by Example were often mistaken as wedding planners, which was a problem because they weren't. They specialised in helping entrepreneurs and small businesses use events to expand their reach and influence. They needed a re-brand that appealed to their ideal client and identified their niche.
Hungry developed a brand identity based on their purpose: creating the right conditions for a business to flourish through events. Growing businesses is what Events by Example does and we translated this metaphor into the use of succulents across the brand – both visually and experientially.
At the beginning of a client relationship, Event By Example gifts their client a symbolic succulent as a living breathing reminder of this.
We also extended this theme harmoniously between geometric and organic shapes, creating a brand framework they could expand across their collateral and digital presence.