We believe a well-crafted brand is your greatest strategic asset.
Brand-Driven Creation Lab
What we offer
We evaluate your brand presence and create prioritised insights to action.
Awareness: Are your stakeholders and customers aware you exist?
Differentiation: What is your proof, reasons to believe?
Consistency: Does your presence build trust?
Accessibility: Are you easy to find, purchase and use?
Emotional connection: Do you emotionally connect?
We clarify vision and design a consistent 'brand stack'.
Aesthetics Layer: How your brand looks
Interaction Layer: How your brand feels
Functional Layer: What your brand does
Physical Layer: How your brand is made
Meaning Layer: What your brand means
We map how your brand works as a whole and create simple guidelines to keep it clear and consistent.
Brand Vision: What do you stand for?
Brand Story: How do you share your story?
Brand Audience: Who are you talking to?
Brand Personality: Are you relatable?
Brand Positioning: How you are different?
Brand Artifacts: Is your brand cohesive?
We create, implement and evaluate brand touch points along your customer journey:
Our Latest Projects
Creative Director • Innovation Strategist • Polymath
Patricia Parkinson is a Creative Director with 10+ years of experience working with multinational organisations and 80+ entrepreneurs to develop coherent brand experiences.
As a polymath, Patricia draws from diverse knowledge and deep expertise as a graphic artist, UX/UI designer, operations manager, digital marketer, front-end developer, and founder of 4 companies to develop holistic brand frameworks that integrate considerations and constraints across product development, marketing, internal culture and external community building.
She's most passionate about shifting perceptions of what's possible at the intersection of design, technology and entrepreneurship.
Clients we've worked with
"Working with Patricia and the Hungry team has been life-saving for a solo entrepreneur like myself.
They come to the table with confidence, a range of skill sets and an understanding of exactly what they need to do to help and guide you."
– Olivia Coleon, Founder of The Vibe Project
"Hungry not only delivered bang on brief, but also provided creative direction and marketing inspiration that went above and beyond.
I’ve been able to roll this out across numerous channels and packaging designs to create a consistent and uniquely identifiable style."
– Founder, KnitIQ
"Patricia was one of the most energetic, enthusiastic and understanding people I have ever had the chance to work with. Her attention to detail, knowledge of all aspects of creative and the dedication at which she approached her job made mine and everyone else's job that much easier."
– Christie Carson-Ginger, Brookshire Media